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Media — Street Kitchen

Custom CMS and scalable infrastructure for Hungary's leading recipe site

By replacing WordPress with a custom-built React admin panel and rebuilding the frontend with Next.js, we gave Street Kitchen a high-performance, SEO-optimised and scalable platform.

Custom CMSScalable infrastructureSEOCloud migration
The resultMillionsof monthly visitors served on a fast, custom-built platform
Websitestreetkitchen.huSectorMedia
Engagement
  • Custom development
  • Cloud infrastructure
Stack
  • React
  • Next.js
  • Azure
The client

Street Kitchen

Street Kitchen is Hungary's leading recipe and gastronomy website, providing high-quality recipes and culinary content to millions of visitors every month. To optimise their performance and content management, they needed to move beyond the limitations of WordPress.

The challenge

Overcoming platform limitations

CMS limitations

WordPress lacked the flexibility needed for custom content management, making it difficult to scale or implement specific workflows.

Scalability issues

Street Kitchen's website, hosted on a bare-metal server, struggled to manage high traffic — especially during peak times.

SEO optimisation challenges

The existing setup was suboptimal for SEO, which was crucial for driving organic traffic and improving site visibility.

What we did
01

Custom React admin panel

We developed a custom admin panel in React to replace WordPress's default backend, giving Street Kitchen full control over content management:

  • Content editing and management — editors can easily create, modify and manage recipes, articles and media.
  • Optimised workflow — a streamlined publishing process for a better editorial experience.
  • Preserved familiarity — key WordPress features were retained while performance improved.
02

Next.js frontend for SEO and performance

We rebuilt the frontend with Next.js for better performance and SEO:

  • Server-side rendering (SSR) and static generation — fast loading times and a smoother user experience.
  • SEO best practices — structured data and meta tags to improve search visibility.
  • Responsive, modern UI — the website was optimised for all devices.
03

Cloud infrastructure on Azure

We migrated Street Kitchen's platform from bare-metal servers to Azure, ensuring scalability and reliability:

  • Auto-scaling — the platform handles traffic surges with seamless performance.
  • Cloud-based efficiency — modern hosting with cost-effective scaling.
  • Increased reliability — Azure improved uptime and fault tolerance.
Next step

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Street Kitchen — Custom CMS and scalable infrastructure for Hungary's leading recipe site · Square21