case study
StreetKitchen Custom CMS and Scalable Infrastructure for Hungary's Leading Recipe Site
Custom CMS
Scalable Infrastructure
SEO
Cloud Migration
overview
StreetKitchen
StreetKitchen is Hungary's leading recipe and gastronomy website, providing high-quality recipes and culinary content to millions of visitors every month. To optimize their performance and content management, they needed to move beyond the limitations of WordPress.
Sector
media
Services
Custom Development
Cloud Infrastructure
Technologies
Frontend
Backend
Cloud
By replacing WordPress with a custom-built React admin panel and rebuilding their frontend with Next.js, we empowered StreetKitchen with a high-performance, SEO-optimized, and scalable platform.
challenges
Overcoming platform limitations
CMS Limitations
WordPress lacked the flexibility needed for custom content management, making it difficult to scale or implement specific workflows.
Scalability Issues
StreetKitchen's website hosted on a bare-metal server struggled to manage high traffic, especially during peak times.
SEO Optimization Challenges
The existing setup was suboptimal for SEO, which was crucial to drive organic traffic and improve site visibility.
what we changed
Our solutions
1
Custom React Admin Panel
We developed a custom admin panel using React to replace WordPress's default backend, providing StreetKitchen with more control over content management:
Content Editing & Management: Editors can easily create, modify, and manage recipes, articles, and media.
Optimized Workflow: Streamlined publishing process for improved user experience.
Preserved Familiarity: Retained key WordPress features while enhancing performance.
2
Next.js Frontend for SEO & Performance
We rebuilt the frontend using Next.js for better performance and SEO optimization:
Server-Side Rendering (SSR) & Static Generation: Ensured fast loading times and a smoother user experience.
SEO Best Practices: Structured data and meta tags were implemented to improve search visibility.
Responsive & Modern UI: The website was optimized for all devices, enhancing the user experience.
3
Cloud Infrastructure on Azure
We migrated StreetKitchen's platform from bare-metal servers to Azure, ensuring scalability and reliability:
Auto-Scaling: Enabled the platform to handle traffic surges with seamless performance.
Cloud-Based Efficiency: Modernized hosting with cost-effective scaling.
Increased Reliability: Azure improved uptime and fault tolerance.
results and impact
See our success stories
Improved content management with a custom React admin panel, providing full control over recipes and articles.
Achieved faster loading times and enhanced SEO with Next.js, improving search visibility and user engagement.
Ensured scalability by migrating to Azure, enabling the platform to handle peak traffic efficiently.
"Square21's team provided a seamless transition to a modern, highly efficient platform. The custom admin panel and Next.js frontend have significantly improved our content management and site performance."
Gábor Tóth
Co-founder at StreetKitchen
contact
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